The Lean Startup

Name: The Lean Startup
Author: Eric Ries

by Eric Ries · 2011

🏷 Business & Finance 📅 2011 📄 336pp

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About This Book

A methodology for building startups—and innovating inside large companies—that reduces waste, accelerates learning, and lets teams discover what customers actually want.

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Eric Ries founded his startup, IMVU, and made every mistake possible. The Lean Startup documents the methodology he developed to avoid those mistakes at the next company. Its central concept is the build-measure-learn feedback loop: build a minimum viable product (MVP), measure how real customers behave, learn whether your hypothesis was correct, then decide to persevere or pivot.

The MVP idea is…

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