Good to Great

Name: Good to Great
Author: Jim Collins

by Jim Collins · 2001

🏷 Leadership 📅 2001 📄 300pp

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Collins and his research team studied 28 companies to find what transforms a merely good company into a truly great one. The answers are humbling and counterintuitive.

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Jim Collins spent five years studying 11 companies that made the leap from good to great—defined as delivering cumulative stock returns at least 3× the general market over 15 years. The patterns he found challenge almost everything conventional business wisdom assumes.

Level 5 leaders—the executives who led these transformations—shared a paradoxical blend of personal humility and professional wil…

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